The Importance of a Domain Name to a Business

Online, it is all about being found when you are a business. A catchy or well-known business name will help when it comes to people searching for your business online because it will be memorable. There is a catch to the catchiness, though. If online users are assuming that your website will just be your business name followed by dot com, and it is not, this may require further consideration to make your catchy alternative work. However, you may gain a lot of new online followers by coming up with a unique name that you are just known for online. Also, it provides you with the opportunity to choose a domain name that is very relevant to what your business is about and trades in, rather than a name that seems rather outdated that you cannot change. Perhaps for historical and/or family reasons or ones related to goodwill. So, thinking about all of this, we should consider further why domain names are important to a business and also know the best places to buy domains. We shall explore these points below.

 

Definition

A domain name is an address that is given to a website and the one that people searching online will find a business by. It is the address that is typed in the browser URL bar. It can be thought of like the address attached to physical premises, except that you cannot find it just by walking past the shop. Well, hopefully not past. It has to either be known or contain familiar words that are naturally searched for when seeking out the product or service connected to that business. So, this is a clue to what domain name you should be looking to purchase for your business, if unable to use the name itself, or prefer to have something different to attract attention.

 

Advantages of a Domain Name

The advantage of having a domain name is so that it can be easy to remember. This can be because it is the company’s actual name or connected to what they sell. Also, nobody wants to type in a string of meaningless letters or numbers to gain access to a business’s website. They will just not bother and find someone else to buy from or obtain a service from.

So, the reasons for a business to use a domain name will include being remembered, having greater control over a brand, improving online presence, and when there is a need to develop a competitive edge.

Also, a site’s SEO (Search Engine Optimization) will be improved when a business has a domain name. A domain name makes a business much more searchable and easy to find. This in turn increases sales and profitability for that company, and so enhances growth.

 

Where Domain Names Can be Obtained

There are online providers for domain names. You cannot just come up with a name and use it, you will need to go through a company to be able to use the name you thought of if it is available. As well, there will be an exciting variety of domain names to choose from that you might decide better suit your business. This will be in terms of memorability and relevance to your activities. It cannot always attract attention to use just a company name. A business will, of course, from a trading point of view, need to keep its same name because of all the goodwill and branding power it has built up, but there is nothing to stop a business from marketing itself differently online. It is another branch of the business, after all. Worldwide, certain names may prove more successful than a local name used.

 

It is clear to see then how important a domain name is. It is one way, if not the main way, that a business becomes noticed online. Domain names will be easy to remember due to their associations with a company. They will become familiar to online consumers. They are also easy to obtain from online providers and then assign to a website that has been created for a business.

Bella Francine
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